THE TASK
PARISTEXAS opened its doors in the spring of 2007 to an entirely new shopping experience in the heart of Copenhagen. PARISTEXAS is an exclusive fashion store focusing on specially selected designer products for men and women. The store’s collection is unique, like a symphony composed of a number of international, trendsetting, underground brands exclusive to PARISTEXAS. The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style.

I had the idea of experimenting with Kandinsky's color and form theory in 3 dimension. I started with thinking each letter as a 3d canvas to play around with color and form, but also together they would form a type experimentation on Kandinsky. I presented each letter as a color and form composition and tried to relate them with the space as they are intended to be perceived in 3d dimension.